My concept is a bold and clean logo mark inspired by a bird in the shape of an open palm.
Bird is a symbol of hope and spirituality, and it is often viewed as free and self-reliant. Open palm communicates caring, truth, openness and honesty.
The flight of the bird speaks about working on oneself and the path to self-realization and independence.
Curved, soft and oval shapes develop a sense of happiness, movement, welcoming, security and continuity. They are focused on building a personal link with audience.
I used turquoise color to communicate emotional balance and stability. It is linked to calmness, hope, serenity and peace of mind, as well as to mental clarity.
I chose a soft but professional typography with rounded edges to achieve similar qualities that the logo has.
