An elegant, flat, modern and clean logo mark inspired by the two worlds merging together. I explored how to present the theme in one color to make it super-simple and applicable in different ways. I liked how the shapes of the world and crypto coin match each other.
The simple and geometric shapes develops a feel of trust and reliability around the brand.
Horizontal lines develops a sense of reliability and calm (just like IBM logo).
I paired the logo mark with clean and tech related typography. The blue palette is also associated with technology, and the dark blue background communicates power and importance.
