The concept is the initial letter in subtle and feminine shape of heart.
Curved lineart form of heart develops a feel of love, caring, supporting and helping around the brand. It also communicates balance and it produces calming effect.
The icon is simple and legible which is very important for the app icon usage.
I used well balanced turquoise color to evoke a calming and peaceful feel. It is also in good relation to the technology aspect of the brand. The logo mark is paired with an elegant, clean and feminine font.
