My concept is a modern and clean negative space logo mark inspired by the yacht beating the waves.
Elegant, sharp and curved lines develop feelings of excitement, enthusiasm and adventure.
The orange color communicates adventure and risk-taking. By combining physical energy and stimulation of red with the cheerfulness of yellow, it inspires confidence, competition and independence.
I paired the logo mark with clean and sharp typography to match the overall style. The softness and of the secondary typography and the circles of the yacht windows makes contrast to the sharp shapes and that makes them stand out.
